Marketing Specialist

The Marketing Specialist will be responsible for driving User Acquisition to Asiasoft’s Online Mobile Game Titles.

Job Description:

For a variety of Mobile Games, our Marketing Specialist will:

  • Plan & Execute Local Marketing Roadmap in conjunction with Regional Marketing, Development and Operations Initiatives
  • Run Paid Acquisition Marketing Campaigns to hit User Base Targets
  • Be responsible for Advertising Spending ROIs
  • Build relationships with Press & Online Media to improve Non-Paid Acquisition
  • Compose Mouth-Watering Press Releases & Advertisement Copies
  • Work closely with Community Management to maximize Social & Viral Acquisition
  • Work closely with Business Development to secure Strategic Partnerships
  • Work closely with off-site Product Management to deliver marketing initiatives in an integrated manner


  • Must be a graduate of Marketing, Management or any related business courses
  • Possesses good proficiency in English.
  • Possesses strong communication and team work skills.
  • Has experience in product positioning and promotion.
  • Has experience in data analysis using Google Analytics and CRM systems.
  • Prior experience in the Online Games Industry is a plus.
  • Has a good understanding of Free-to-Play game mechanics and monetization strategies.
  • Has an avid interest in Mobile Smart Phone / Tablet Games.
  • Wishes to pursue a career in the Mobile Game Publishing Industry.


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